These substances and the marketing behind them are some of the most destructive forces in our world today. See more commercials about how alcohol is actually marketed to young people by going to THE MARIN INSTITUTE’S youtube channel.
Tuesday, February 8, 2011
Lesson 7: Alcohol and Drug Abuse



This is a no-nonsense self-defense video from self-defense expert Bill Kipp. I (that is my mentor, Tom Callos) asked Bill, who travels the world teaching other teacher HOW to teach effective, life-saving self-defense, to sit down for a few minutes and give us some of his best advice about self-defense for girls.
His message: Be a really, REALLY bad victim!
Lesson 6: Dangerous & Emergency Situations
The book, Strong on Defense, unfortunately out of print (used copies can be found on Amazon) offers these 4 Survival Tips (for worst-case scenarios):1. React Immediately
2. Resist
3. Avoid Crime Scene #2
4. Never Give Up
Crime scene #2 is where a victim is taken after the initial crime (“come with me,” “get in the car”). The second “crime scene” is, statistically, ALWAYS worse than the first “crime scene.”
This means that if you’re ever confronted with a bad situation —you NEVER, EVER GO WITH SOMEONE to a second place or location. Never.
If you have to fight or escape or raise a commotion to get attention, you do it right where it happens. Never go with someone, get in someones car, or allow yourself to be taken —to a second location.
Fight it out where it happens; resist and keep resisting —and NEVER GIVE UP.

The 10 Simple Lessons in Self-Defense for Youth site is a self-defense project by Peter Liciaga inspired by Tom Callos of The Ultimate Black Belt Test and The One Hundred.
“We can, as an industry —and as educators —do a lot more than we’re currently doing to be a more cohesive part of “the village” that helps young people stay safe.
Lesson 5: Relationships, Dating, & Boys
It is very likely that the first time you will ever actually need to physically defend yourself, in some way, will be from someone you “like” treating you in a way that is “Not OK.”
Personally, I don’t know exactly what to say about that, but Dr. Jackson Katz does. Mr. Katz is like the Bruce Lee and Chuck Norris (without all the bad jokes) of the subject of boys/men and violent behavior. 
Monday, February 7, 2011
Lesson 4: Self-Image (and The Media)
If you have a negative self-image (whether extremely negative or only generally negative), and note, SO MANY PEOPLE DO (it’s shocking!), it can be, well…destructive. Very destructive. It shapes the way you think, the way you interact with others, what you spend money on, your health, and (this is the important part) your HAPPINESS.Most girls, no, make that most people, are not fully aware of exactly where their less-than-perfect self-image comes from —or about how to “fix” it.
Some people might even think they were born with a poor self-image, but the truth is that today (every day) we are bombarded by the media with messages that tell us we’re not tall enough, skinny enough, curvy enough, or that our skin’s too dark or too light or that we have too many lines and blemishes.
I am, however, NOT exactly an expert in matters of self-image and the negative affect the media has on it, but let me tell you, I know some people who are! So allow me to give you, here, a fairly thorough introduction to some people who will help you get your head around what it is you need to know; help you to stay focused on the right things; help you to develop a really positive self-image; and to learn how to defend yourself from some very unhealthy issues.
First, meet Dr. Jean Kilbourne. Dr. Kilbourne is an expert on the media’s treatment of women in advertising, and has done amazing critical studies that include alcohol and tobacco advertising too.
See her bio here. See her remarkable film called “Killing Us Softly,” by clicking this link. It’s in our video library too. This should be required viewing for every woman (and man) in the nation.
Next, watch the craziness that goes on in the DOVE commercial that shows how much work goes into making a model look like a model. It’s an eye-opener. See it below.
The goal of all this material?
It’s to help you look deeply at your own thinking and to be aware of what is going on around you.
As a person, you’ll be 100 times safer and smarter knowing more (rather than less) about self-image and media issues —and you might even be able to help others who are struggling with negative self-image as well.
Lesson 3: Diet

Well, where do we begin when it comes to food and diet? There are 10 books and 50 experts on the subject for every single day of the year. Everyone has an opinion, beliefs, and superstitions about almost everything related to food.
So, for the kind of advice we’re looking for, we’re going straight to the head of the table: Professor Lilian Cheung of the Harvard School of Public Health. She’s an elite nutritionist and, without a doubt, an expert in the “food” and “how to eat for health” departments.
She’s also the author of what I think is the best, smartest, most sensible book on food I’ve ever read (and I’ve read a ton of books on food and diet), Savor.
Savor’s all about EATING MINDFULLY; and I don’t think there’s any more down-to-earth advise you can get about food and eating than that. Eat mindfully, pay attention to what, why, and when you eat.
Dr. Lilian has kindly taken some of the key points about eating mindfully and put them in the video you can watch below. Savor even has a community website you can join to stregthen your practice of eating mindfully with other like-minded people. Find it at http://www.savorthebook.com/
By the way, this is not a paid endorsement of the book. It’s just an honest-to-goodness recommendation.
In the video above. I am proud to introduce you to my friend (and “living hero”) Dr. Lilian Cheung. Dr. Cheung works with the Harvard School of Public Health as Director of Health Promotion and Communication. She is also the editorial director of The Nutrition Source website, and is the co-author of the book, Savor: Mindful Eating, Mindful Life, written with world-renowned Zen master Thich Nhat Hanh. In this video, Dr. Cheung describes the seven practices of mindful eating.
Lesson 2: Exercise
There are 168 hours in every week. Your exercise program is going to take 7 of those hours, give or take, and chances are that those 7 hours will give you more health, more positive feelings, and a better quality of life than just about anything else that takes place in the remaining 161.
Exercise helps you:
- sleep better
- digest better
- think clearer
- calm yourself
- get “grounded”
- avoid some pretty nasty diseases and ailments
- control your appetite and weight
- build self-esteem
- forge new friendships
Inactivity has a lot of unhealthy implications for our bodies —on a cellular level. At the cellular level, inactivity decreases the ability to transfer oxygen from your blood stream to your cells, and also decreases the number of power activating mitochondria. However, the worst cost of not exercising or being physically active can result in the following 10 devastating conditions:
- CANCER - Studies have shown that fitness enthusiastic men and women who are physically active have a 30 to 40 percent lower risk of colon cancer compared to individuals who are inactive.
- DIABETES - Studies show lack of regular physical exercise increases insulin sensitivity. Diabetes is considered the “sedentary disease” which is striking people at an alarming rate. If it is not controlled, it can destroy the body’s organs.
- HEART - Lack of consistent physical activity, over time, decreases the function of the heart muscle, affects the blood vessels, including the large aortic artery to the veins and small capillaries. According to many studies, scientists have good reason to believe that regular exercise protects the heart.
- STROKE - Regular exercisers are 25% less likely to have a stroke than their sedentary counterparts. Being fit lowers blood pressure, raises HDL cholesterol, and reduces the risk of blood clots.
- BRAIN “Issues” - People who are physically active, according to solid evidence, are at lower risk for cognitive decline and dementia.
- MUSCLES LOSS - If you don’t exercise on a regular basis, you are at risk of losing some 6 percent of your muscles mass every decade of life from the age of 30 on. This also translates into a 10 - 15 percent loss of strength per decade. Once again, if you don’t use the muscle, you will lose the muscle quickly.
- OSTEOPOROSIS - Fragile bones cause more than 1.5 million fractures each year in the U.S. Bone is like muscle, if you stress it, it responds. If you don’t, you gradually lose its strength, and increase your chances of breaking them. Regular weekly strength training can help prevent osteoporosis, and decrease your chances of breaking a bone.
- POOR MENTAL HEALTH - People who don’t exercise on a regular basis are more prone to develop depression. According to a recent study, people who were more active were nearly 20 percent less likely to be diagnosed with depression over the next five years than less active people. Fitness conscious individuals also generally display an improved self esteem, or self image.
- EXCESSIVE WEIGHT - If you are inactive, year in and year out, you will eventually gain weight and lose fitness which increases the chance of a heart attacks, and diabetes.
- COMPROMISED IMMUNE SYSTEM - Moderate amounts of exercise reduces the risk of upper respiratory infection. Regular exercise may boost immune function.
Sunday, February 6, 2011
Lesson 1: Attitude
“The longer I live, the more I realize the impact of attitude on life. Attitude, to me, is more important than facts. It is more important than the past, the education, the money, than circumstances, than failure, than successes, than what other people think or say or do. It is more important than appearance, giftedness or skill. It will make or break a company… a church… a home. The remarkable thing is we have a choice everyday regarding the attitude we will embrace for that day. We cannot change our past… we cannot change the fact that people will act in a certain way. We cannot change the inevitable. The only thing we can do is play on the one string we have, and that is our attitude. I am convinced that life is 10% what happens to me and 90% of how I react to it. And so it is with you… we are in charge of our Attitudes.”
—Charles R. Swindoll (American Writer)
One of my favorite youtube videos about attitude comes from the Buddhist Monk, Pema Chodron, it’s called Troublemakers. It’s about looking at people who bother you —from a very different perspective. It’s about your attitude about people who trouble you.
It’s not unreasonable to think that about 90% of all things that trouble us come from the way WE look at things. For this reason attitude is our first —and perhaps most important — self-defense lesson.
Now here you’ll find a great lesson from a very famous teacher, a motivational speaker and business consultant named Zig Ziglar. He takes 10 minutes in this video to tell a story, about attitude, that I think everyone ought to hear at least once in their lives.
Saturday, February 5, 2011
The First Blog for 10 Simple Lessons
This project, “10 Simple Lessons in Self-Defense,” is my effort to use the web to document 10 really good lessons (at least) for youth—to supplement 10 face-to-face lessons I’m giving to a group of youth.
Since I have a LOT of really interesting friends in the “self-defense” world, I’m asking some of them to contribute content (like videos, articles, and relevant links) so that the lessons are BETTER than what I could produce without their help.
The mission? Of course it’s to help the youth learn some very important lessons about personal protection, but while they’re learning these lessons, we might as well include everyone who’s interested in self-defense, yes?
In today’s world, self-defense isn’t only about kicks, punches, blocks, and other martial arts maneuvers, it’s about attitude, self-esteem, dating, sexism, environmental concerns, and food too!
So look to this site as I/we start to collect and deliver the lessons. Please feel free to add your input —and thank you for being here!
Peter Liciaga
(cell phone: 856-278-5282)




